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From the precision of news releases and media pitches to the depth of business reports and the dynamic engagement of social media posts and website content, each piece of writing in this portfolio is a testament to my ability to navigate the multifaceted landscape of strategic communications. Each piece explores my style of writing and how I communicate. Click on each image to view the full piece.
VHS Ventures
Business Capstone Final Project
As a part of my final course to complete my Business Minor, my team and I took on the challenge of building a business from the ground up. As founder, I created Vitamine, a dissolvable vitamin powder mixture company offering flavorful, science-backed formulas tailored to specific health benefits. We spent the semester refining every aspect of the business, from brand development to financial strategy.
Our concept won 1st place out of 10 different business ventures in our class and advanced to the capstone championship, where just 50 out of 500 business minor students pitched their ventures in the final round.
Strategic Communications Capstone Final Project
PR Writing Final Campaign
Hermés x Veuve Clicqout
Throughout the course of a semester, I worked to create a newsworthy campaign from start to finish, joining together two top names in the luxury brand sphere. Click the image to see the campaign.
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